Why CRuNCH?
…because it’s CRuNCH time.
50% of 10-11 year-olds are predicted to be either overweight or obese by 2050.
In 1950 this figure was just 1%.
In 2022 to 2023, 64.0% of adults aged 18 years and over in England were estimated to be overweight or living with obesity.

We are facing a calamitous public health issue.
It extends far beyond the individual and into the whole of society and the future economic success of the UK.
It’s CRuNCH time…”
Poor nourishment is a risk factor for ...
Obesity
38% of 10-11 year olds are either overweight or suffering from obesity.(1)
Poor Mental Health
In 2023 34% of 18–24 year olds reported symptoms of ‘common mental disorders’ (eg anxiety and/or depression). Research has shown that a good diet can have a positive impact on our mood, improve our ability to concentrate, and lead to better sleep amongst many other positive outcomes.(2)

* sources: (1) The House of Commons Library. (2) Mind, (3) Diabetes UK, (4) Macmillan Cancer Support, (5) British Heart Foundation
Type 2 Diabetes
Diagnoses of diabetes have doubled over the past 15 years, and there are currently 3.7 million people in the UK who have type 2 diabetes. Key risk factors are obesity and high blood pressure. (3)
Cancer & Heart Disease
Macmillan Cancer Support estimates that the number of people living with cancer in the UK will rise from the current 3 million to 5.3 million by 2040(4). Heart disease is increasing in young people with the increase in ultra-processed foods, and decreasing physical activity, contributing to the rise. (5)